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Pure Essence

Antonietta, daughter of Italian immigrants, pursued her passion for fashion from a young age, crafting garments alongside her seamstress mother. With a degree in international business and fashion design studies, she entered the industry, honing her skills in merchandising and customer service.

In 2014, Antonietta and her husband founded Urbanology, prioritizing premium products and customer satisfaction. Today, Urbanology is a leader in quality and style, serving over 1500 retailers across North America.

Antonietta's commitment to excellence is evident in every Urbanology design, which boasts style, fit, comfort, value, and the "Made in Canada" label. Additionally, Urbanology prioritizes environmental sustainability and social responsibility, offering trendy clothing made from sustainable and recyclable fabrics, such as OEKO-Tex Certified bamboo.

Ruffled Edge Top
50% off

Ruffled Edge Top

Pure Essence

Regular price $105.00 $52.50

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Versatile 2 tiered Dress
40% off

Versatile 2 tiered Dress

Pure Essence

Regular price $163.00 $97.80

Unit price
per 

1 color, 6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Printed V neck with keyhole ring Cami
30% off

Printed V neck with keyhole ring Cami

Pure Essence

Regular price $103.00 $72.10

Unit price
per 

1 color, 6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Pure Essence 3/4 Sleeve Top - 219-4570
Pure Essence 3/4 Sleeve Top - 219-4570
50% off

3/4 sleeve Top

Pure Essence

Regular price $89.00 $44.50

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Full leg pant
30% off

Full leg pant

Pure Essence

Regular price $110.00 $77.00

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Pure Essence Basic Crewneck Top - 210-4954
49% off

Basic Crewneck Top

Pure Essence

Regular price $83.00 $42.50

Unit price
per 

2 colors, 6 sizes
  • White
  • XS
  • S
  • M
  • L
  • XL
  • XXL
V neck with keyhole ring Cami
30% off

V neck with keyhole ring Cami

Pure Essence

Regular price $110.00 $77.00

Unit price
per 

1 color, 6 sizes
  • Azalea
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Reversible Cami
50% off

Reversible Cami

Pure Essence

Regular price $80.00 $40.00

Unit price
per 

2 colors, 6 sizes
  • White
  • Classic Blue
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Pure Essence Basic V neck top Black - 210-4570
Pure Essence Basic V neck top White - 210-4570
50% off

Basic V neck top

Pure Essence

Regular price $83.00 $41.50

Unit price
per 

6 colors, 6 sizes
  • White
  • Azalea
  • Lilac
  • Mykonos
  • +1 more
  • XS
  • S
  • M
  • L
  • XL
  • XXL