Pure Essence

Antonietta, daughter of Italian immigrants, pursued her passion for fashion from a young age, crafting garments alongside her seamstress mother. With a degree in international business and fashion design studies, she entered the industry, honing her skills in merchandising and customer service.

In 2014, Antonietta and her husband founded Urbanology, prioritizing premium products and customer satisfaction. Today, Urbanology is a leader in quality and style, serving over 1500 retailers across North America.

Antonietta's commitment to excellence is evident in every Urbanology design, which boasts style, fit, comfort, value, and the "Made in Canada" label. Additionally, Urbanology prioritizes environmental sustainability and social responsibility, offering trendy clothing made from sustainable and recyclable fabrics, such as OEKO-Tex Certified bamboo.