A fashion boutique in Tecumseh, Ontario, serving women in Windsor/Essex.

Fashion

Tailoring Your Personal Brand

Now that you’ve decided to fine-tune your personal brand, you’re probably wondering where to start. You don’t have to wear the same sweater and jeans every day like Mark Zuckerberg- just make a few style adjustments. First and foremost, decide what message your wardrobe should send. While no one word can describe you entirely, pick the one you want most to express and build your personal brand around that.

Creativity:Show creativity by mixing patterns and colours, and be the first to experiment with new styles. In the office this might mean incorporating an interesting brooch or bracelet into your professional wear. For after hours, try something like this Trafic dress by Luc Fontaine. It’s playful and chic, just like you!60s7

Strength:Choose close-fitting outfits in strong colours. Traditional suits are black for a reason; people associate it with power, even in casual wear. We don’t mean head-to-toe black everyday; bold hues will actually help sharpen your image.

Serenity: To appear calm and collected, rely on both shape and colour. Avoid fussy outfits with complicated straps in favor of classic silhouettes, and choose cool shades of blue, green, and pink. It says you’re low key and relaxed, but still in touch with fashion.

Come talk to our stylists at Anne’s on the Avenue. We’re looking forward to helping you build your personal brand!

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